Lance Hicks serves as CEO and president of Finance 500, Inc. a regional broker-dealer firm headquartered in Irvine, California, as well as the head of F500 Advisory Services, Inc., a separate investment advisory firm. Mr. Hicks has been in the investment business since 1977, beginning his career as a financial consultant with Merrill Lynch and later at E. F. Hutton and Bateman Eichler Hill Richards.

Mr. Hicks attended Bucknell University and received his Bachelor's Degree in 1973. After serving two years in the Peace Corps (in Morocco, North Africa), he resumed his education and obtained a Masters Degree with concentration in Statistics from Columbia University in June, 1977, graduating with a 4.0 GPA.

He resides in Orange County, California with his wife of 33 years, and has three adult sons. He is a passionate golfer and active mountain biker.